Law Firm SEO Marketing and Crucial Things To Know

Today, I wanted to discuss law firm SEO marketing and some important things to realize and focus on.

If you’re an attorney and looking to do any type of lawyer SEO marketing, then you probably already discovered that competition amongst law firms is cut throat.

If you want to have any chances of being successful with your marketing online, then you need the right SEO services for lawyers on your side.

The key is to know your goals or have a conversation about your goals with the law firm SEO marketing company you chose.

Now, being on top of Google is a crucial first step to generating leads online, but if your website fails to convert your traffic or visitors, then you are wasting money and losing out to your competitors.

This is why it’s important to not only choose the right law firm SEO marketing company, but also a company who can help you on the direct response marketing side.

Whether your goal is to generate leads or appointments immediately, the right company will help you convert those leads or appointments into clients.

A lot of SEO services for lawyers forget the marketing side of things. Traffic is great, but if that traffic is not converting for you, you are wasting time and money.

A better way to put it is, without the right SEO and marketing, you are pushing your potential clients to your competition.

An important thing that the right law firm SEO marketing company will do is immediately find out if your domain has a manual or algorithmic penalty as a result of bad links or over-optimized anchor text.

If this is the case, a new domain name may be required so you are not wasting time and money trying to rank a penalized domain.

Once you chose your law firm SEO marketing service, they should come up with a custom tailored solution to help you start generating leads and new cases.

They never should provide you a “one size fits all” solution. Unfortunately this is quite common among SEO services for lawyers.

According to the Bureau of Labor Statistics, as of last year, over 600,000 lawyers in America exist. To point out how competitive some areas can be, California and New York each have over 70,000 attorneys competing for business.

Here’s a few interesting and profitable facts for you as well. According to ComScore, on average, we conduct over 12 billion searches per month on the search engines.

According to WORDSTREAM, 72% of all people who conducted a local search, called or visited that business.

According to Search Engine Land, on average, 75% of all people who search online, ignore the paid ads and focus on the organic results.

Finally, they have found that approximately 85% of searchers, trust natural or organic listings vs. paid ads.

If worked with a lawyer SEO company in the past, then you probably already know that working with a search engine service can be very difficult and expensive.

With most of the search engine services overcharging and under delivering, it’s really hard to truly experience the results you want.

This is why it is important to call the company you chose, discuss your goals like spoke about and listen to their answers.

If you are constantly hearing things like you’re like any other client and we’ll get you on top or if they are more concerned about pitching you on their lawyer SEO services vs. uncovering what your true needs and desire is, then run as fast as you can.

What does all this mean? Simply, when you made the call and found the right choice, then having the right law firm SEO marketing company on your side is the key to success online.

Situs Nagamenslot: Review Bandar Online Terpercaya

situs nagamenslot

Menemukan review website ataupun agen dan juga bandar judi online memang tidaklah mudah. Karena dari beberapa review terkadang bohong ataupun palsu namun kita bisa mendeteksi adanya beberapa reviw yang benar.

Sehingga kita bisa mendapatkan situs atau website permainan judi online yang bagus dan terpercaya. Dalam artikel berikut ini akan kita bahas mengenai beberapa testimoni dan juga review bandar online terpercaya slot baik yang terbukti bagus. Misalnya saja seperti  Situs Nagamenslot langsung saja yang akan kita bahas dalam artikel berikut ini.

Bandar Judi Online

Sebuah bandar online digunakan oleh banyak pemain dan bukan hanya kamu saja. Sehingga review ataupun komentar mengenai penggunaan sebuah website sering kali tersebar, dan juga banyak ditampilkan di internet ataupun website sendiri. Kita berusaha untuk mencari website dengan kriteria yang cukup baik dan masukkan yang tidak terlalu membingungkan. Sehingga tempat tersebut tetapi cocok untuk dijadikan sebagai tempat bermain judi online yang dipercaya oleh banyak orang dan masuk ke dalam salah satu slot terpercaya. Lantas kira-kira review seperti apa yang bisa kita dapatkan dan menjadi tanda bahwa website tersebut aman untuk digunakan?

Masuk ke Forum

Hal pertama yang harus diketahui sebelum memutuskan untuk menemukan bandar slot online. Memastikan bahwa kita telah memasuki sebuah komunitas ataupun forum yang berisi para pemain yang sudah profesional ataupun yang pemula. Dalam permainan judi online kenapa umumnya mereka lebih update mengenai informasi dan juga memberikan rekomendasi ataupun terus bermain yang tepat dan aman.

Sehingga kita bisa berguru kepada para pemain profesional mereka juga biasanya memiliki ciri khusus dalam sebuah website, yang diberikan sangat detail, Mulai dari harga adanya penggunaan keamanan akun yang dibuat hingga dan lain sebagainya. Bahkan tidak jarang review cara membuat akun dan juga melakukan pengisian deposit muncul dalam halaman forum. Ternyata informasi dasar seperti ini masih sering dibutuhkan dan hanya bandar slot terbaik saja yang bisa menyediakan informasi lengkap sehingga mempermudah para konsumennya.

Alur Dana

Kedua yang harus didapatkan oleh sebuah bandar slot yaitu adanya reputasi dalam pembayaran baik dalam melakukan pengisian saldo ataupun pencairan seringkali timbul masalah atau kendala teknis. Hal ini sangat tidak disukai oleh para pemain dan sangat mengganggu kepercayaan yang dimiliki oleh seorang pemain pada sebuah bandar.

Karena bagaimanapun juga atau bukti pemain tersebut memenangkan taruhan maka kemenangan harus diproses secepat mungkin. Sebaliknya beberapa pemain juga tidak suka menunggu ketika mereka memutuskan untuk mengisi saldo ataupun melakukan top-up. Jika respon tersebut bagus maka akan memiliki review mengenai sistem pembayaran yang sangat baik dan maksimal untuk dijalankan sehingga kamu tidak perlu takut atau merasa khawatir.

Jenis Permainan

Selanjutnya untuk bisa menemukan slot seperti Situs Nagamenslot. Kamu harus melihat review dari bandar tersebut umumnya beberapa permainan akan disediakan dalam satu bandar yang sama. Ketika benda tersebut melakukan penipuan atau hanya bandar ecek-ecek biasanya hanya satu atau dua permainan saja yang ditampilkan, sebagai contoh atau tampilan palsu.

Tetapi berbeda dengan sebuah bandar slot online yang mungkin untuk percaya dan menjadi andalan banyak orang. Ketika kita melakukan klik ataupun mengeksplor website yang mereka miliki maka mereka menyediakan banyak sekali jenis permainan. Mulai dari yang paling murah hingga yang paling mahal.

Bertahan lama

Selanjutnya review bandar online terpercaya slot baik yang bisa diterima itu memastikan bahwa badar tersebut tidak hilang dalam waktu bertahun-tahun. Walaupun sempat berganti nama karena mungkin terjadinya suspend ataupun pemblokiran website. Tetapi jika menemukan bandar yang terpercaya dan mereka sangat menghormati atau menghargai para pemainnya.

Mereka pasti akan memberikan informasi secara otomatis mengenai cara bermain hingga melakukan top-up dan juga tipe atau jenis permainan yang disuguhkan. Para pemain yang membuat akun pun pasti masih tersimpan dengan baik yang bisa digunakan untuk melakukan permainan lebih lanjut.

Review langsung dari bettor profesional

Terakhir jika yang bisa didapatkan yaitu mendapatkan rating bagus di antara para pemain profesional. Tidak bisa kita pungkiri bahwa pemain profesional pasti sudah paham dan juga mahir dalam menemukan bandar yang terpercaya. Mereka tidak akan mudah tertipu atau bahkan bisa mendeteksi dan juga memberikan kritik dan saran kepada beberapa website baru yang menyediakan permainan judi online.

Tak jarang, untuk para pemain profesional biasanya yang sudah sangat mahir mereka akan ikut terjun dan juga membuat sebuah website tandingan. Untuk bisa dikelola dan juga dijadikan tempat untuk bermain secara puas. Namun membangun website dan juga mempopulerkannya sehingga dipercaya oleh orang lain bukanlah sesuatu yang mudah. Sehingga jangan sampai kita menjadi oknum dan melakukan tindakan yang tidak baik dengan membangun website untuk melakukan penipuan.

Nah itulah beberapa review bandar online terpercaya slot baik yang bisa didapatkan terutama bagi kamu yang masih para pemula dan ingin menemukan review yang tepat. Apabila kamu memang ingin membangun sebuah website ataupun mendirikan website untuk bermain judi online. Perhatikan beberapa review dan informasi diatas agar website yang kamu miliki bisa langsung maupun layar ada juga dipercaya oleh banyak pemain selamat mencoba.

Social Bookmarking and Facebook

Facebook has for a long time been recognized as the leading authority in social networking. This website was launched in 2004 and since then has enjoyed huge popularity among people of all age groups. Facebook soon became the social site of choice among online marketers. Webmasters and online marketers almost immediately noticed the power of Facebook and soon found new ways of using social networking to communicate directly with their target audience.

I can be extremely difficult to improve that ranking of your web pages within Google and other search engines. Many webmasters and SEO specialist spend a great deal of time and money to improve these rankings. The popularity of Facebook can be well assessed from the Google page rank. Currently the Google PR Rank for Facebook is 10 out of 10 and it ranks among the top 5 most visited sites in almost every country in the world. (An estimated 40% of all global internet users visit Facebook on a regular basis). A back link from a PR 10 website can do well for your website. Facebook users are allowed a single do-follow link from their profile to a blog or website. By effectively using Facebook Social Bookmarking you can create significant buzz around your business / website / brand.

Social Bookmarking can be defined as a way to save, organize and share valuable resource / info / websites that are available online. It is important to note that you cannot simply bookmark your own web pages repeatedly as this will look unnatural and often be flagged by the search engines. To gain real benefit from social bookmarking you’ll need various internet users to bookmark your pages. For your bookmarks to be authentic it should unique third-party visitors to your pages who decide to bookmark these pages. In your own social bookmarking it is important to not only bookmark your own pages, but also complimentary pages with similar information relating to your topic. Facebook bookmarking should be given the highest priority as there are many visitors who might like your webpage and can easily bookmark your page. I have noticed that some online advertisers try to create many different profiles for Facebook bookmarking purposes; this unfortunately does not have the same effect and attract negative attention from the search engines.

A lot of marketers just use Facebook bookmarking to create links to their web pages, but there really is little benefit in just using it as a link building strategy. This could have a rather negative effect on your brand. A mistake that is often made is to only share your own websites. Remember that Facebook bookmarking always must look natural and really should include other related information and sites in your bookmarking lists, Always take special care to ensure these other website you are bookmarking at least relate to your website’s topic. If you do this, your bookmarks will be noticed by others. Always look at that the bigger picture, don’t just rush your social bookmarking as simply something that needs to get done. Another mistake made is automating the social bookmarking. As much as we all sometime try to find a shortcut, social bookmarking really does need to be done manually to ensure maximum impact and benefit, Note that it is not recommended to only bookmark your website’s homepage. If you’re linking only goes to your homepages you may find that not all you website’s pages are indexed by the search engines. It is recommended that you build links to the inside pages of your websites. Social Bookmarking with Facebook makes building these deep links very easy to do.

Facebook is one of the most popular social networking sites on the web today. Social Bookmarking is a simple way of getting your site seen by this very targeted audience. By defining specific goals and having a bookmarking strategy you can get maximum benefit from your Facebook campaigns. If you are just getting started in online business you may want to refer to strategies followed by more experienced marketers. You’ll benefit greatly from getting regular exposure on Facebook and getting actively involved in the discussions of related forums.

Facebook bookmarking is a very old concept and millions of online marketers have been putting it to use for a long time, so you need to be up to date with latest strategies and ready to face the competition.

How These Semi-Automated Social Bookmarking Submitters Will Help You

Maybe you’ve heard posts about multiple social bookmarking before and in the end you spotted that they’re just listing icons and you still needed to click on each of them and typing the same URL, description, tags over and over again. This time, it’s different. I promise!

Let’s just get on with it. These are the social bookmarking tools I’m going to show you:

* Social Marker

* Social Matic

* Social Poster

Starting with my favourite, Social Marker. Social Marker works either by a bookmarklet or a widget. They even provide a WordPress plugin for your blog. Let’s say, you’re on the Social Marker’s page itself and you want to bookmark the page.

You can click the bookmarklet and it’ll bring you to Social Marker’s main page. It’ll load itself with the title and the URL of the page you’d bookmark. You can see that the Title and Link fields are pre-filled according to the page you wanted to bookmark previously. The next thing you need to do is fill the Text with the page’s description, and certain tags you’d like to associate with the page.

Then, still on the same page, you’re given options to choose which social bookmarking sites you want to use. If you click on All, it’ll submit your page to all listed social bookmarking sites you can see. Dofollow means only submitting to those excluding rel=nofollow on their link attributes.

When you’re done, click Submit just on the upper right corner and the magic starts here. The next page will automatically load each of the social bookmarking’s page you selected previously, continuously. For example, you chose Furl, BlinkList and MisterWong. The first page you’ll see is Furl’s submission page (if you’re not logged in to Furl, you’ll see a login page). But in the background, Social Marker continues to load BlinkList’s and MisterWong’s submission page (you can see it on your browser’s status bar).

You can see that almost all the fields are automatically filled by Social Marker. However, on this page, Furl’s Keywords field isn’t filled up yet. You can easily do it by clicking on the Tags field on the bottom right of the page. This field contains anything you’ve typed earlier before you start submitting your pages. Just click on it and it’ll block the entire text box. You only need to copy and paste it into Furl’s Keywords section. Click Save and Next to go to the next one (in this case, BlinkList).

Remember when I said that Social Marker continuously loads the pages? Depending on your internet connection, the BlinkList submission page should have been loaded by now. And also on the previous page (in this case, Furl’s), you don’t have to wait until the saving process is through. You can click on Save and Next in a straight line since Social Marker will finish the saving process in the background.

As you can see above, all the fields are perfect. So you can just Blink and click Next, continue to MisterWong. You can also click Back to see if previous submission went through successfully or not. When you’ve finished the last submission (MisterWong in this case), you can close the window and go for another page to bookmark. Semi-automated and no typing at all.

The second one we’re talking about is Social Matic. Social Matic is an automated social bookmarking with way less clicks than Social Marker. Only Social Matic doesn’t list as many social bookmarking sites as Social Marker. Currently Social Matic serves 13, while Social Marker does 46 in total.

To use Social Matic, you need to be registered first, and then provide your username and password of your social bookmarking accounts you and Social Matic have in common. You’ll know why, later.

Let’s get started! Social Matic uses a bookmarklet to trigger submission. Similar to Social Marker, you need to fill up the Description and Tags here, since both URL and Title section are already taken care of. Then, you need to pick up a category fits best to your bookmarked page and proceed to selecting the social bookmarking sites you’d like to use.

Do note that although you can select all 13, submission is limited only to 5 services picked randomly from your selection for every submission. And you cannot submit the same URL for the second row. After confirming Captcha, click Submit and you’re done! See now why they need your login information? You don’t need to log in for each service. They’ve automated it for you.

Your most recent submission is on the top five. What’s unique is, Social Matic submits your submissions every 30 minutes interval. It is done to avoid search engine’s suspicion to many links created at the same time since they appear like natural submissions.

The next thing is Social Poster. Social Poster has a similar interface as Social Marker, yet it claims to cater up to 77 social bookmarking services. To use Social Poster, you can use a bookmarklet, buttons or a WordPress plugin.

Now let’s see what happens when you bookmark a page using Social Poster. First, you’ll see that the main page will already be loaded with the page’s Title URL and Tag. Similar to the other two before, you will need to fill the Text box for a description. However, you may want to check on the Tag field since it is automated, maybe you want to have something altered.

Below those fields, you are given two options. You can choose to generate links for submission or to submit the page in a framed style like Social Marker does. What differs them?

Let’s say you picked Generate Links for submit. After you select your preferred social bookmarking services (say it’s Propeller) and click Start Posting. You’ll be shown the same page as before, but there’s a difference in the URL of the word Post which appears on the right side of the social bookmarking service you chose. Hover it and you’ll see on your browser’s status bar, it’s been loaded with the URL, title, description and the tags of the page you submitted. Click on the link (Post) and you’ll be taken to the Propeller’s submission page (provided that you’ve logged in before). Confirm the submission and you’re done!

How about the other one? The one works like Social Marker can be chosen through Start fast submit in a frame. Then click on Start Posting. It’s almost alike with Social Marker’s. You’ll be taken to each of the submission page and you can go forward and backward to go to another bookmark site. You can also copy-paste URL, title, tags and descriptions from the provided textbox a the bottom.

There’s a major difference with Social Marker’s, though. Remember I told you that Social Marker loads the entire social bookmarking listed in the background? Well, Social Poster doesn’t seem to do that. It’ll start loading the page only when you click on the Next and Prev link. So it’s not a very time-saving, IMHO.

Now let’s conclude those multiple social bookmarking services.

Social Marker

Pros:

* Allows selection of do-follow services (for SEO purposes)

* Loads pages continuously in the background

* Submit to up to 46 social bookmarking sites

* No typing at all

Cons:

* 10-20% of all time, the process got crashed and the window closes by itself. You’ll have to start a new one from where your last submission was.

Social Matic

Pros:

* The most automated of all three

* Requires the least user involvement

* Random timing submission to make submissions look natural

Cons:

* The least number of social bookmarking sites supported

* Only allows 5 submissions per URL

Social Poster

Pros:

* The most supportive to social bookmarking sites, 77 of them!

* Allows selection of do-follow services (for SEO purposes)

* No typing at all

Cons:

* Uses the same frame thing as Social Marker but doesn’t seem to load the sites continuously.

Therefore, it takes longer to bookmark using Social Poster instead of Social Marker.

Personally, I like using Social Marker the most I even have their button below each post! I only use Social Matic when I don’t have much time left to use a multiple social bookmarking.

How To Become A Successful Freelancer Within A Short Period Of Time

Freelancing, the world of working at your own pace, the freedom of being your boss. That is one comfort that every individual who calls himself/herself a freelancer loves to enjoy.

But like all things, freelancing also has its “not so good” part and that is where most freelancers fall into nowadays. But worry not, I’m here to guide you to that “Freelancing Heaven” you so much desire.

Almost everyone can do freelancing but only a number of people can actually do it right. And if done right, it can be the source of a substantial amount of income to you. The most important aspect of freelancing is getting selected for jobs and I’m going to tell you how get the gigs you want.

How To Get Selected For Jobs
1. Be Unique- Millions of freelancers might be offering the services you render but you should have something that sets you apart. It could be attention to detail, a particular skill set that not everyone possesses etc. Always try to let your clients know this when bidding / applying for gigs.
2. Don’t Appear Cheap: A lot of freelancers do this and eventually rack up so many cheap gigs that they can’t complete at times. This can result in some of them getting negative reviews because of clients dissatisfaction and delay in project delivery time. It is better to do one $300 job very well than take on 10 gigs worth $30 each and fail to deliver.
3. Set realistic timeframes: Some freelancers agree to just about any set of terms just to get the job including an unrealistic timeframe which causes client dissatisfaction later. As a freelancer, clients should be able to hold you to your word and if the timing of a project does not suit you. Then it is better to notify the client of a more suitable time or not start the project. Your reputation is at stake. One bad review can do quite the damage to your profile.
4. Under-promise and Over-deliver: The point here is that you should only promise what you can deliver. Don’t over-exaggerate your skills to a client. It always backfires in the long run.
5. Upload samples of your works to your profile. And if you’re just new to freelancing, make your profile look as professional as possible.
6. Always try to improve on your skills. And show a willingness to produce quality work.
7. Understand your client’s wants and then advice them based on how best your skills can help them achieve their aims. Clients feel good when the freelancer actually cares about how successful the end-product of their business relationship would be and not just about how much he/she is going to be paid after the job has been completed.

There are thousands of freelancers who make a regular and stable income online. I believe that if you follow the above set of rules, you might just exceed your own expectations.

When a Good Review Can Hurt Your Business

Every business owner knows that the key to staying open is positive reviews by word of mouth. With the advent of the Internet, that word of mouth has gone online, and now the vast majority of customers check online reviews before making a purchasing decision. You’d think that getting a good review would be a good thing in all cases. And you would be wrong.

An online review only works for a business if it’s legitimate and earned through an honest assessment of the product sold, customer service involved, price and other important considerations that go into making a purchasing decision. Unfortunately, there has been an uncomfortable rise in the number of instances when an online review is placed by an unscrupulous owner in hopes of gaining more positive attention and more sales for their business. It’s a bit like playing Russian roulette because consumers have become more sophisticated in spotting imposter reviews, and government regulators have become more aggressive in weeding out phony posts.

Here are several reasons why a good review can backfire if it’s placed as part of a fake review strategy:

Fake reviews destroy trust. If your business is outed for using imposter reviews and you’re caught doing it, there’s no way that it will translate into anything good for your customer base. Trust is a key element in a highly competitive online environment, and when you’ve lost that trust, chances are you’ve lost that customer forever.

Fake reviews can kill your bottom line. Not only are scam reviews a bad idea, if a business is caught there’s a good chance they may be looking at fines and penalties. Larger businesses have been fined millions of dollars for posting false reviews and false online advertising. Smaller online businesses may not be able to weather the financial penalties they could incur if they are caught in a fake review scheme.

Fake reviews generally sound too good to be true. Faced with a barrage of online information, consumers have become savvier than ever. Many are becoming experts at spotting reviews that sound contrived or too good to be true. Even if you manage to draw customers based on glowing scam reviews, customers will know they’ve been had when they see the reality of your business. And when that happens, they will skew your business with a fresh set of negative online reviews that will do all kinds of damage to your credibility and your bottom line.

Fake reviews kill your local search performance. If your reviews are tagged as false, your local search performance will suffer and your online visibility will drop like a stone. You’ll lose valuable opportunities to connect with new customers and be unable to deliver an experience that matches their expectations.

Internet Marketing for Lawyers – Advice That Counts

Lawyers face the same challenges any business does. In order to get new business they must market their services, i.e., advertise. And lawyers deal with the same marketing and advertising challenge every business does – how to beat the competition. Plus lawyers have to assume that any Internet or non-Internet marketing or advertising they do may well produce little or no results for the amount of time and money they spend — regardless of what an outside marketing or advertising advisor may say to the contrary.

Prior to the Internet the main non-Internet marketing option or advertising choice for any lawyer was to advertise in the yellow pages. To this day the print yellow pages contain plenty of colorful, one page display ads that feature lawyers offering their services, and lawyers pay a lot for these ads. How effective these ads are is anyone’s guess — it’s hard for your colored, one page display ad to stand out when you have 20 other lawyers doing the exact same thing! The yellow pages companies, however, continue to promote their marketing and advertising philosophy that “bigger is always better” and “everything we sell is an opportunity,” so they often present a lawyer with a non-Internet marketing and advertising solution that costs plenty but often produces little.

This line of thinking, along with the use of print yellow pages in general, has gone the way of the dinosaur at a very accelerated pace. The yellow pages in print form had their heyday for many decades, but the population now goes to the Internet for the information they seek, so most print directories are collecting dust. A lawyer who advertises in the print yellow pages may well get calls, but they’ll most likely be from vendors using the yellow pages as a cheap source of leads.

The major paid search providers (pay per click search engines) tend to offer lawyers Internet marketing and advertising solutions in a manner similar to the way the yellow pages do with their print directories. “Bigger is always better,” so rather than realistically discuss with a lawyer a pay per click Internet marketing and advertising campaign that makes financial sense and produces a decent ROI, the pay per click providers will tell the lawyer to go for as many top listing keywords (the most expensive) as their budget will permit and bid as high as they can. The lawyer may go broke in the process, but at least they’ll get exposure! Many lawyers get into pay per click as a quick way to get leads but quickly exit a month later after spending lots of money for Internet marketing and advertising results that produce nothing but expense.

While pay per click Internet marketing and advertising is the running favorite of Internet marketing advertisers worldwide, pay per click advertising for a lawyer is usually an extremely expensive proposition for what they get. How much a lawyer is willing to “pay for a lead” takes on a whole new meaning with pay per click. The cost per click for many lawyer related keywords, e.g., “personal injury lawyer,” “criminal defense lawyer,” can range from $5.00 to $70.00 per click depending on the market, and when the typical lawyer’s conversion rate (the number of clicks it takes to generate a lead) of one to two percent is factored in, the lawyer can find themselves paying upwards of $500.00 to $7,000.00 per lead, and a lead is not a client.

Part of the problem lawyers face when they work with pay per click (and this translates directly into poor conversion rates) is that (1) they spend little time creating their pay per click ads and (2) the ads direct traffic to the lawyer’s website. Any Internet marketing professional who knows something about pay per click knows you never send pay per click traffic to a website. Instead you create special pages, i.e., “landing pages” for pay per click traffic to be directed to. The landing pages perform the job of convincing traffic to do what the lawyer requires, which is normally to contact the lawyer via e-mail or by phone.

Legal Internet directories and portals offer the lawyer a potential Internet marketing and advertising option because of their popularity and enhanced Internet visibility. How effective a listing in a legal Internet directory or portal can be for a lawyer in terms of marketing, advertising and Internet exposure will depend upon the particular attributes of the legal Internet directory or portal in question. All things being equal, legal Internet directories or portals that charge a fee to be listed in them make more sense as an Internet marketing and advertising choice than similar sites that offer listings for free. The lawyer has to be particularly careful, however, when they consider advertising in legal Internet directories and portals that “look” like they offer a lot — and a price to go with it — but for whatever reasons simply do not produce enough leads for the amount of Internet marketing and advertising money the lawyer must spend.

Many legal Internet directories and portals exist that have a very strong Internet presence, and they are excellent resource centers for lawyers, but this does not automatically make them good places to advertise. With Internet legal portals especially it’s not how many lawyers the portal attracts but how many people the Internet legal portal attracts who are searching for legal services. People have paid thousands of dollars for advertising in Internet legal portals that have produced nothing in the way of Internet marketing and advertising results. A very wise idea for any lawyer who considers advertising in an Internet legal portal is to get some very accurate user demographics on what kind of specific traffic the Internet legal portal is actually attracting.

What is a lawyer supposed to do? Everywhere the lawyer looks, whether the marketing and advertising media is Internet or non-Internet, considerable financial risk is involved, and a guarantee that the lawyer will get good, solid results for the amount of money they spend is often hard to achieve.

Ultimately the best way for a lawyer to go with Internet marketing and advertising – the way that will ultimately get them the best long term results for the money they spend — is to focus on getting their website to rank high in organic search results. When all things are considered, people on the Internet who search for goods and services mainly search for websites to find their answers. They may look to legal Internet directories and portals, and if they don’t find what they want they may turn to pay per click listings as a last resort (only about 30% to 40% of users bother with pay per click) but ultimately people who search the Internet are looking for websites that provide them with the answers they seek.

If a lawyer is looking for an Internet marketing and advertising solution that doesn’t require being part of the pay per click crowd, the lawyer may want to look into pay per phone call programs. Pay per phone call is like pay per click, but the lawyer does not pay for a call unless they receive one. And the costs for pay per phone call are normally substantially less that what the lawyer will pay for a click in many cases. A smart lawyer may even want to consider getting involved with several pay per phone call providers with the idea that between the providers the lawyer will receive enough leads in the aggregate to make involvement with these programs worth it.

Many of the Internet marketing and advertising solutions that a lawyer chooses to look into must be tried on a case by case basis. Absolutely nothing can be assumed. A pay per click advertising campaign that works extremely well for the lawyer with one search provider might fail miserably with another.

One last thing that a lawyer should be aware of when it comes to the Internet and a website presence is that appearances really do count. Many people have been on the Internet for 10 years and have correspondingly seen websites of all types and styles. People are used to seeing professionally designed websites. The lawyer’s website should be too.

Should You Hire an Internet Marketing Expert?

Starting out in internet marketing is almost always overwhelming
to e-business newcomers, even if they are seasoned business
professionals or marketing experts. Internet marketing is truly
original and quite different from traditional marketing. The
complexity is compounded for those who do not have vast
experience operating or marketing a business. Whatever the
circumstances, many new internet entrepreneurs ponder the idea of
hiring an internet marketing expert to get their internet-based
business off the ground.

There are different types of internet marketing experts who
provide various levels of support and services. Hiring or
contracting to a full-service internet marketing expert can be
quite expensive, but using limited services of an internet
marketing expert can be both cost-effective and advantageous for
a new internet business. Another option to hiring an internet
marketing expert is to pursue training and educational
opportunities in internet marketing that will prepare you to
become an internet marketing expert yourself.

Some services offered internet marketing expert firms include:

1. Preparation of marketing plans

2. Internet marketing
consulting services

3. Management of specific internet marketing
campaigns

4. Full-service planning and management of the internet
marketing program

Having an internet marketing expert craft a marketing plan that
is specific to your business is a good way to gain an
introduction to internet marketing and to realize your internet
marketing potential. A marketing plan prepared by an internet
marketing expert should contain an analysis of your business and
your industry as well as identifying and evaluating your
competition and recommending a niche market for you to target.

The internet marketing expert should also outline internet
marketing strategies for you to use to reach your target market
and to drive targeted traffic to your website. Specifics of your
planned internet marketing campaign should be included in the
marketing plan along with milestones and an internet marketing
budget. Using an internet marketing expert in this capacity will
provide you with a clear internet marketing plan that will serve
as a guide for your internet marketing program.

Internet consulting services provided by an internet marketing
expert can be provided one-on-one, through classes or through
coaching. Generally, such consulting services accomplish the same
thing as a marketing plan prepared by an internet marketing
expert, but they are less formal and more intended to condition
you to prepare and administer your own marketing plan and
program. Working with an internet marketing expert on a
consulting basis is a great way to learn about internet marketing
and to prepare yourself to manage your own internet marketing
program.

Sometimes you may find it beneficial to hire or contract an
internet marketing expert to manage a specific area of your
internet marketing campaign that is time consuming. Search engine
optimization and pay-per-click management are examples of these
specific activities that may benefit from the use of an internet
marketing expert. Both require ongoing monitoring and adjustments
to be continually effective and cost-efficient. Linking campaigns
are also ongoing, time consuming tasks that you may want to
consider outsourcing to an internet marketing expert.

A full-service internet marketing expert generally provides a
wide-array of internet marketing services. Among them are the
marketing planning tasks of reviewing the industry, identifying
the competition, analyzing the market, pinpointing a target
market, developing a unique selling proposition, identifying
marketing methods, and planning the marketing budget. Once the
marketing plan is in place and approved by you, the full-service
internet marketing expert actually launches and manages your
internet marketing campaign.

Considering all of the levels of service that an internet
marketing expert can provide will help you to decide whether or
not to hire an internet marketing expert. The main advantages of
using the services of an internet marketing expert are access to
expertise and freeing up your time. The disadvantage, of course,
is the cost associated with the use of an internet marketing
expert. In making that crucial decision for your unique business,
a cost-benefit analysis can provide guidance to ensure that you
make the best decision for your business.

10 Effective Web Design Principles

As Steve Jobs once said, “Design is not just what it looks like feels like. The design is how it works. “functionality and the serviceability, not the visual design, determine the success or failure of a website. The visitor of the page is the only person who is looking for information regarding a product or a service.

With a click of a mouse the visitor decides, the user-centric design is the necessity for success and profit-oriented web design.

We will focus on main elements of web design, lateral thinking and result oriented approaches for effective web design which can lead to more sophisticated decisions, as a result, simplifying the process of comprehending the presented information.

Before seeing the guidelines for effective web design, it is important to know, what users think when they interact with a website.

The behaviour of the user, when he or she interacts with a website, is similar to a customer interacting with a store. Visitors glance at each page, text and images. They narrow down to clickable links which catch their interests.

Most users when they visit a web page they are looking for a specific information, product or service.

  • Users Like Quality: If a web page provides quality content, then it is compromised with advertisements and design of the web page. One should remember that a mix of good design and quality content, is needed to drive relevant traffic on the webpage.
  • Most Users Scan The Webpage: When a user visits a web page they scan the webpage for the information which fulfils their needs.
  • Web Users are Impatient and They What Instant Gratification: If the content on the webpage is not properly structured and if the visitor is not able to get the required information within the first three seconds. Then the chances of users exiting the webpage increases.
  • Users Don’t Make The Best Choices: Web page visitors don’t go page by page to search for the required information, rather they scan the web page and the link, which satisfies their requirement and they jump to it.
  • Web Users Follow Their Individual Intuitive Feeling: Most users scan the web page instead of reading line by line. According to the information architect Steve Krug, it is mainly because the users don’t care. “If we find something that works, we stick to it. It doesn’t matter to us if we understand how things work, as long as we can use them. If your audience is going to act like you’re designing a complex design, then create a great design which makes users think.”

Now, having seen the users behaviour, next we are going to checklist the web designing principles

  1. Don’t Make Users Think too Much: According to Krug’s first law of usability, the web page should be self-explanatory, it should contain answers to most of the questions which users can get after going through the web page. If the navigation and website architecture isn’t designed properly, the user will find it difficult to comprehend how the system works. A well thought and structured design along with clear and concise quality content direct the user towards availing the services or making a purchase. Thus, well-planned structure reduces the mental load. Once this is achieved, it will be easy for the user to navigate through the website.
  2. Use Minimum Fill in Forms: In every project which is designed to cater to the specific needs of the user, try to keep users requirements minimal. First-time visitors will like if they don’t have to fill in long forms to try out your service. Basically, remove all barriers, a user registration using a long fill in the form is enough to cut down on the incoming traffic.
  3. Divert users attention towards your USP: A website contains both static and dynamic content, some aspects of the user interface are more attractive than others. Attractive content, images and videos should be used to attract customers towards your USP (Unique Selling Proposition).
  4. Strive for Attractive Content-Rich Interface: Modern web designers focus more on the visually appealing interface, and they neglect architecture of the web page and content. A good mix of design, layout and content will drive more quality traffic to the webpage.
  5. Strive for Simplicity and Effective Writing: The content on the web page should be clear, concise and properly structured. As it helps the user to find the required information easily.
  6. Innovate But Not Distract: An impressive web design uses innovation and creativity. Use white spaces or negative spaces as per the requirement. A white space is the area of the page that is empty, mainly used between the images and videos.
  7. Aesthetically Appealing – Target As Per The Niche: Every industry or segment caters to specifically targeted customers based on factors like age, geography and gender. The design of the web page should be explicitly designed to target selected niche.
  8. Build Online Credibility and Trust: Nowadays everybody is present on social platforms, users and business enterprises both. Use your web page to build trust and credibility on social platforms. A testimonial from the existing clients is a great way to do this.
  9. Optimized Web Page: Web page should be optimized to load faster without compromising on quality factor.
  10. Responsive Web Design: Due to increase in handheld devices and data penetration. Mobile devices are the main source of traffic on the website. Web pages should be responsive to load in any device irrespective of the screen size.

Thus, a web page should be designed keeping in mind, the user and business needs. Use these web design principles to get an aesthetically appealing and result oriented web page.

Why Your Business Needs a “Responsive Web Design”

Today, the web is not only limited to desktop. According to Statista, there won’t be less than 2.9 billion smartphone users by the end of 2019. With the “ever increasing” number of smartphone users daily, more and more people are browsing internet solely via smartphones. Yes, more than 60% of searches online now come from a mobile device.

Can you remember the last time you visited any website on your smartphone and shut that website simply because it was not looking good on the screen of your smartphone? It was likely not a pleasant experience. What if that was your website? You would be feeling nauseous about it.

Responsive web design isn’t a fashion anymore, rather it’s a must. Today, if your website isn’t efficient enough to serve screen of multiple devices, it’s going to incur you lose in ways you might haven’t imagined. Hence, it is very essential for you to have a “responsive web design” for your blazing idea.

When it all started…

It was the year of 2010, when a web designer named, Ethan Marcotte first coined the term, “responsive web design.” In those days, web developers used to build different sites to accommodate all the tribes of devices out there in the market.

With the increasing number of “tribes” of devices, this way didn’t seem much efficient to create websites. That is when the trend of responsive web design came to life.

“Responsive web design offers us a way forward, finally allowing us to design for the ebb and flow of things.“

-Ethan Marcotte

After all What’s the Definition of Responsive Web Design?

According to Ethan, a responsive design is composed of three distinct parts:

1. A flexible grid.

2. Flexible images. Or more specifically, media that works in a flexible context (whether fluid themselves, or perhaps controlled via overflow).

3. Media queries. The final layer of a responsive design, media queries optimize the design for different viewing contexts, and spot-fix bugs that occur at different resolution ranges.

“A responsive design simply means a website that feels great on any device of your choice.”

Here’s Why You Should Consider the Thought of Having a Responsive Website:

Because it looks amazing! The first compelling reason you should consider the thought of having a responsive website is because responsiveness can make your site look simply amazing!

Having a responsive website, can also help to engage your users, thereby leaving them with a good impression about your brand as a whole.

1. Deliver Excellent UX:

With a responsive website, you can deliver the most luxurious user experience to your end users. No one likes to sit in front of an “ever loading” broken or a shrunken website. With a responsive design, you can deliver the most amazing UX that will make your users fall in love with your brand. Today, most of the web design companies offer responsive website design to better serve their clients.

2. Reach the Farthest End of the Corner:

With a responsive website design, you can reach people who don’t have the luxury to surf internet via a personal computer. Responsive web design will help you address all the users out there searching for you. This can help to increase traffic on your website. Not only that, it will also help you to boost your ranking in Google.

3. Reduce Maintenance Cost:

Initially, if you were to hire a website design company they would create two separate versions for any website – one for mobile and the other for desktop devices. What this did was it increased the overall effort and maintenance cost for keeping both the versions updated. However, if you have a responsive web design, you will be able to manage your website much efficiently and easily, with least resources.

Final words, now you know how crucial it is to have a responsive web design for your website. If you want your business to grow in leaps and bounds, you must consider the thought of having a responsive website. If you want help in making your website responsive, there are many companies out there who offer responsive web design services to help you make your website look exceptional.

Companies that offer responsive web design services can also help you in building a separate mobile app for your website that can help you grow your business up to no limits.

« Older posts
Newer posts »